Business WebTV is the result of an intelligent and strategic communication policy. Having your own televised news bulletin or company TV station is the ultimate communication statement, blending the effectiveness of a newsletter with the power and impact of video.
WebTV enables you:
- to present a strong commercial message,
- to get values across to a selected audience,
- to generate customer loyalty,
- to convince new business prospects,
- to showcase the company’s employees and workers.
WebTV also contributes towards group cohesiveness because it brings people and departments together.
Some of the topics to cover:
- the presentation of a new product or service,
- the company’s presence at an event or trade show,
- visits from customers,
- tips and tricks,
- a testimonial from a satisfied client.
Is WebTV complicated to put in place?
Not from a technology point of view! In terms of editorial, the script of a TV news bulletin lasting 5 to 7 minutes, corresponds to 3 A4 pages of written content. The shoot takes about 2 hours, excluding travel. Editing is fast, so factor in a half-day for the bulletin to be completed (excluding computer graphics).For greater effectiveness, bulletins should be recurrent. We recommend producing at least 2 bulletins to launch the station. After that, we feel that one bulletin a month should be the minimum.
WebTV is like a newsletter – but better from every point of view!